Cotton Shirt Brand Esquel receives Oeko-Tex certificate

The Chinese textile industry is undergoing fundamental structural changes in the form of higher salaries and a strongly increasing domestic demand, both of which have resulted in higher price levels. At the same time standards have also risen moving away from pure cheap production and towards high-quality textiles.

 

The corporate philosophy of the Esquel Group, one of the world’s leading cotton shirt producers, has for many years been orientated towards maximum product quality and sustainable production. Its major production base in Foshan, China of the company have been certified as environmentally friendly and socially-acceptable production sites in accordance with the OEKOTEX  Standard 1000.

Excellent Qualities

The Esquel Group was founded in 1978 and is headquartered in Hong Kong. It is one of the world's leading manufacturers of cotton dress shirts, T-shirts and polo shirts. With a total of 54,000 employees and production facilities covering China, Vietnam, Malaysia, Sri Lanka and Mauritius, the vertically-integrated company produces over 100 million woven and knitwear clothing items per annum – mainly for prestigious international brands such as Hugo Boss, Nike, Lacoste, Marks & Spencer, Tommy Hilfiger and Gant.

For more details please visit : Cotton Shirt Brand Esquel receives Oeko-Tex certificate  @ fibre2fashion

Fashionable Reads #2

Alber Elbaz

Is Zara's sizing to small for the US? The Daily Mail reports

It's a flat world in the Financial Times

Carine Roitfeld's view on Men's style: VMAN

The NY Times is wondering if trends are passé

The hilarious Artful Poser is having a ball in Welcome to Saint-Tropez

Got to love Alber Elbaz of oldest running fashion house Lanvin for being so outspoken in The Wallstreet Journal 

Atelier GARDEUR jeans made of controlled organic cotton

Atelier GARDEUR will for the first time be presenting men and women’s jeans made of organic cotton certified according to the Global Organic Textile Standard (GOTS). Deliveries will go out as a flash range in October 2012. “As was already the case with our established Fairtrade Denim, the uninterrupted transparency of the seal convinced us here,” says Gerhard Kränzle, CEO at GARDEUR GmbH. 

“This means the GOTS-certified denims made of organic cotton perfectly supplement our wide range of sustainably produced products.”

 

The GOTS seal stands for high ecological standards as well as the meeting of social responsibility criteria along the entire supply chain – from cotton farmers, the spinning and weaving mills, production through to logistics. For instance, GOTS clothing must consist of at least 90% natural fibres, at least 70% of which must come from organic cultivation. In production the seal for instance ensures the reduced use of chemicals, energy and water. Annual, sometimes unannounced audits ensure the observance of strict certification criteria. 

For more details please visit at : Atelier GARDEUR jeans made of controlled organic cotton Via @ fibre2fashion

A Charity by 8 Ball for Topman T-shirt Collection

 

 UK fashion house Topman has released a series of four tees in a bid to raise money for the Teenage Cancer Trust.

 

8 Ball, one of the country’s leading online t shirt retailers, has openly expressed its support for the venture and believes that the move will encourage more clothing companies to develop unique collections for good causes.

The t shirts in question feature designs inspired by musical instruments and were created by Topman’s very own in-house artists. £5 from every sale will go towards the Teenage Cancer Trust.

Representatives from the charity itself have expressed their delight at the fashion giant’s decision to launch the fundraising campaign, with its CEO Simon Davies commenting that he and his team hopes to make the partnership ‘a huge success’.

A representative from 8Ball.co.uk believes that the promotion should inspire other t shirt retailers to consider how they can do their bit for a charity of their choice.

For more details please visit : A Charity  by 8 Ball for Topman T-shirt Collection @ fibre2fashion

Pitchfork Latest Street Style Fashion Trends 2012

Chicago's Special Super Summer Music Festival has happened in Casual Cool Outfits killer Main stage. Some of us wearied in professional fashion trends at festival of summer music. This is fantastic cool outfits show by chic celebrities such as called PITCHFORK FASHION

Michelle Ishikawa
Wearing: Free People dress

Lynne Bredfeldt
Wearing: Aldo boots, Ecote bag, Finders Keepers romper, Ray-Ban sunglasses, and jewelry from Aaron Gordon and Topshop

Lauren Atkins
Wearing: Heart-shaped sunglasses, and lace shorts

Alexis Krauss: lead singer of Sleigh Bells
Wearing: DIY jacket, American Apparel t-shirt, and Levi jean shorts

Michelle Ishikawa
Wearing: Vintage bag, Doosen Doosen skirt, American Apparel tank, and a Cheap Monday hat with a DIY palm tree.

Mel Muoio
Wearing: Forever 21 ring, Alexis Bittar cuff, her mother's chain, American Apparel leggings, Jimmy Choo shoes, and Gap top.

Hilary Ossakow
Wearing: Everything from Free People

Laura M. Gray
Wearing: ASOS dress, and Cole Haan sandals

Sarah New
Wearing: H&M dress, ASOS boots, and Jil Sander sunglasses

Latest Fashion Trends..

Pitchfork Latest Street Style Fashion Trends 2012

Chicago's Special Super Summer Music Festival has happened in Casual Cool Outfits killer Main stage. Some of us wearied in professional fashion trends at festival of summer music. This is fantastic cool outfits show by chic celebrities such as called PITCHFORK FASHION

Michelle Ishikawa
Wearing: Free People dress

Lynne Bredfeldt
Wearing: Aldo boots, Ecote bag, Finders Keepers romper, Ray-Ban sunglasses, and jewelry from Aaron Gordon and Topshop

Lauren Atkins
Wearing: Heart-shaped sunglasses, and lace shorts

Alexis Krauss: lead singer of Sleigh Bells
Wearing: DIY jacket, American Apparel t-shirt, and Levi jean shorts

Michelle Ishikawa
Wearing: Vintage bag, Doosen Doosen skirt, American Apparel tank, and a Cheap Monday hat with a DIY palm tree.

Mel Muoio
Wearing: Forever 21 ring, Alexis Bittar cuff, her mother's chain, American Apparel leggings, Jimmy Choo shoes, and Gap top.

Hilary Ossakow
Wearing: Everything from Free People

Laura M. Gray
Wearing: ASOS dress, and Cole Haan sandals

Sarah New
Wearing: H&M dress, ASOS boots, and Jil Sander sunglasses

Latest Fashion Trends..

Elisabeth Moss Debuts Blonde, Supershort Hair!

Elisabeth Moss Debuts Blonde, Supershort Hair!

Peggy pulled a Miley!

On Tuesday, Mad Man star Elisabeth Moss hit the red carpet in NYC at the premiere of For a Good Time, Call. But the Emmy-nominated star, 30, barely looked like herself, thanks to a drastic new hairdo: Moss chopped off her normally chin-length, brunette locks into a short -- and very blonde -- new 'do.
PHOTOS: Elisabeth and other celeb Scientology

For her big makeover reveal, Moss wore a sexy, form-fitting black lace dress and nude heels. See more photos of Elisabeth Moss' makeover.

"I wanted to do something really different," Moss told Us Weekly on the Grey Goose-hosted red carpet. And, as the saying goes, Moss joked that, "so far," she's having more fun as a blonde -- even if Moss still can't go incognito. "People still recognize me because I always looked so different from Peggy before," she said.

PHOTOS: Miley Cyrus' shocking hair transformations

Moss' future on Mad Men was very briefly in question among fans of the acclaimed AMC series shortly before the season five finale -- when her character, copy chief Peggy Olsen, left the advertising firm of Sterling, Cooper, Draper, Pryce. But Moss -- who divorced Saturday Night Life's Fred Armisen in 2010 -- has signed on for two more seasons of the smash.

Elisabeth Moss Debuts Blonde, Supershort Hair!

Elisabeth Moss Debuts Blonde, Supershort Hair!

Peggy pulled a Miley!

On Tuesday, Mad Man star Elisabeth Moss hit the red carpet in NYC at the premiere of For a Good Time, Call. But the Emmy-nominated star, 30, barely looked like herself, thanks to a drastic new hairdo: Moss chopped off her normally chin-length, brunette locks into a short -- and very blonde -- new 'do.
PHOTOS: Elisabeth and other celeb Scientology

For her big makeover reveal, Moss wore a sexy, form-fitting black lace dress and nude heels. See more photos of Elisabeth Moss' makeover.

"I wanted to do something really different," Moss told Us Weekly on the Grey Goose-hosted red carpet. And, as the saying goes, Moss joked that, "so far," she's having more fun as a blonde -- even if Moss still can't go incognito. "People still recognize me because I always looked so different from Peggy before," she said.

PHOTOS: Miley Cyrus' shocking hair transformations

Moss' future on Mad Men was very briefly in question among fans of the acclaimed AMC series shortly before the season five finale -- when her character, copy chief Peggy Olsen, left the advertising firm of Sterling, Cooper, Draper, Pryce. But Moss -- who divorced Saturday Night Life's Fred Armisen in 2010 -- has signed on for two more seasons of the smash.

Trainee pattern-makers step onto NZ fashion stage

The time-lapse between learning to sew the first stitch and seeing your garment on the runway at New Zealand Fashion Week is usually a multiple of years, but for trainee pattern-makers Kapi Fonua (19), Kei Ho (30) both of Auckland, and Tanya Jeffrey (27) of Wellington, it’s taken just 18 months.

All three will be sitting front-row at the opening Designer Selection show at New Zealand Fashion Week when their elegant, white, classic-contemporary dresses, crafted from the uniquely-rippled toilet paper, step onto New Zealand’s most glamorous fashion stage.

19,500 lineal metres of Kleenex Cottonelle toilet paper went into 34 exquisite paper dresses made by talented young Diploma students from NZ Fashion Tech, at their Auckland and Wellington fashion schools.

Only three would make the cut.

Judges, Liz Findlay from Zambesi, fashion photographer Marissa Findlay, NZ Fashion Tech Director Kevin Smith, Michele Bollinger from Kimberly-Clark New Zealand and Deb Bauer from Kimberly-Clark Australia, the makers of Kleenex® Cottonelle® toilet paper, were up for the task.

And the winners are … Kapi Fonua of Auckland. Born in Tonga, Kapi remembers the lace in the white dresses he saw at church on Sundays. After moving with his family to New Zealand as an 11 year old, one of his fondest memories is going to the beach at Christmas where he would climb among the pohutukawa trees. Both memories are now stitched into Kapi’s work of fashion art.

Tanya Jeffrey from Wellington is a fan of sci-fi. Influenced in her fashion style by the movie ‘Blade Runner’, Tanya is inspired by heroine Rachel and the futuristic sets in the design of her retro-contemporary, head-turning toilet paper dress which shows where strength and softness meet.

Kei Ho, found his design inspiration in cup cakes. He pictured a tea party celebrating the flowering of the Royal Water Lily. Kei wanted the playful layering of the skirt of his air-woven toilet paper dress to allude to the silhouette of the lily, the pleating to mimic the paper cases, and the bodice to swirl like ribbons of icing.

Read More about Trainee pattern-makers step onto NZ fashion stage @ Fibre2fashion

Apparel retailer 8 Ball unveils new kid’s tees line

The brand new lines are part of 8 Ball’s Originals range, which is developed by the company’s own in-house design team and updated on a regular basis to ensure customers are constantly faced with fresh, up-to-the-minute products as they browse the site for inspiration.

The lovable I Heart Dinosaurs design features a colourful image of a cartoon prehistoric creature and is perfect for kids captivated by these legendary animals. The unique ‘Keep Calm And Aim For The Head’ draws inspiration from both the current popularity of ‘Keep Calm’ slogans and kids’ morbid fascination with zombie games and features a blood-splattered effect for an unsettling look.

A chief designer from 8 Ball explains his love for the new childrens T-Shirts.

“We’ve gone all out with this new collection and brought together some fantastic ideas that are sure to be a hit with parents looking for unique high quality clothing for their little ones,” he says.

Many of the new prints are included in 8 Ball’s popular ‘Multibuy’ deal. Customers can pick up four tees for the price of three simply by checking out with their chosen purchases.

For more details please visit: Apparel retailer 8 Ball unveils new kid’s tees line @ fibre2fashion

Lingerie Brand Aimer Unveils cutting-edge shapewear line

Summer is the season during which a woman can flaunt her feminine figure. Many beauties wish that they could find that magic piece of lingerie that would tone down their imperfections.

Farewell to thick, stuffy shape wear that's often avoided by ladies in summertime. Aimer, Asia's leading luxury lingerie brand famed for advanced technology and innovation, presents a range of cutting-edge shape wear that combines previously incompatible features: shaping properties coupled with a feel-nothing airiness.

With 'shape it, but feel nothing' being the highlight, the latest range suggests a revolutionary concept - shapewear should be lightweight, comfortable and effective. While stretch seamless fabrics are enhanced with a unique weave pattern that strengthens their shaping tension, the result is a unique, feather-light fabric that promises incredible shaping results.

Intensive net holes over specific parts allow skin to breathe effortlessly despite hot and humid weather. The brand's signature 3D tailoring technology allocates adequate pressure to the thighs, tummy, hip and underarms, stimulating friction against body fat via natural every-day movements for optimized shaping results.

 

For more details please visit: Lingerie brand Aimer launches cutting-edge shapewear line @ fibre2fashion

Fashion lifestyle store ICONIC Expands in the UAE

It is a time to celebrate as fashion takes centre-stage with ICONIC opening doors to its store in one of Dubai’s most iconic shopping destinations-The Dubai Mall. The store launch also marks a new phase in the brand’s journey with ‘Fashion Different’ being unveiled as the new campaign with imagery that is very high fashion and stylish and featuring looks that are aspirational yet achievable.

Inaugurated by MickyJagtiani, Chairman and Renuka Jagtiani, Vice Chairperson, Landmark Group, along with Raza Beig, CEO, Splash & ICONIC and Nisha Jagtiani, General Manager, ICONICamid a throng of customers, guests and valued partners, the evening was filled with fashion and glamour. Strengthening the brand's growing portfolio in the region, the new store is designed on a never before seen format in the Region that focuses on an innovative dimension giving customers a shopping experience that is totally new and exciting.

Moving forward and making a bold statement ‘Fashion Different’ takes cues from the concept of fashion that stands out but still reflects the persona of the wearer. The campaign ideology is also married beautifully with the new store design that features a vertical store layout where mannequins’ catwalk down from the ceiling and theoval shape creates an additional store space.A very youthful and dynamic sequence of different worlds to discover, the vibrant display areas give high strength to the department rhythm, together with top crossing display bridgesadding to the visual appeal of the store.  Stocked with new brands from various categories including high-street, bridge brands and the Boutique section, the store is a haven for fashionistas who want to sport the latest trends at value prices.

For more details please visit : Fashion lifestyle store ICONIC Expands in the UAE @ fibre2fashion

Unique Fashion Dresses for All Occasions

Wonderful evenings and joyful occasions play obvious importance in a girl’s life. A gorgeous dress for a perfect occasion is what each young lady could expect. Go hand in hand with the perfect dresses and accessories for all the special events to make you unique in the crowd.

Select from the unique collection of prom dresses and stand matchless among your high school friends. Dress up like a princess with the ever seen patterns and designs that could make you the center of attraction. All dresses are designed by the professional apparel designers with implementing the inimitable technology. This allows you to dance with ease on the promenade and enjoy every movement with convenience. It’s your turn now to grab the “Prom Queen” title.

Find unique and perfect stitched homecoming dresses in all attractive colors and designs. Wear a long gown or a short frock as you wish. Colors are blended flawlessly to flow down from the top of the dress to the toe, in a perfect fashion. Dance with no worry on your outfit as the level of comfort is always high and therefore washes off your worries once you wear the dress.

There are lots of dresses to suit every occasion and happening. Dress up casual for a get together, go in a juicy outfit for a romantic dinner, pick your perfect cocktail dress of varied length, or dress up like a queen in a wedding party. There are plenty of designer dresses which go well without even an accessory. Leading designers of the globe combine together in bringing out each trendy piece with a seamless touch of elegance.

Search your Latest Fashion Trends News and Information..

Unique Fashion Dresses for All Occasions

Wonderful evenings and joyful occasions play obvious importance in a girl’s life. A gorgeous dress for a perfect occasion is what each young lady could expect. Go hand in hand with the perfect dresses and accessories for all the special events to make you unique in the crowd.

Select from the unique collection of prom dresses and stand matchless among your high school friends. Dress up like a princess with the ever seen patterns and designs that could make you the center of attraction. All dresses are designed by the professional apparel designers with implementing the inimitable technology. This allows you to dance with ease on the promenade and enjoy every movement with convenience. It’s your turn now to grab the “Prom Queen” title.

Find unique and perfect stitched homecoming dresses in all attractive colors and designs. Wear a long gown or a short frock as you wish. Colors are blended flawlessly to flow down from the top of the dress to the toe, in a perfect fashion. Dance with no worry on your outfit as the level of comfort is always high and therefore washes off your worries once you wear the dress.

There are lots of dresses to suit every occasion and happening. Dress up casual for a get together, go in a juicy outfit for a romantic dinner, pick your perfect cocktail dress of varied length, or dress up like a queen in a wedding party. There are plenty of designer dresses which go well without even an accessory. Leading designers of the globe combine together in bringing out each trendy piece with a seamless touch of elegance.

Search your Latest Fashion Trends News and Information..

Mother of Pearl

I've been following Maia Norman's label Mother of Pearl for a while now, and I love her concept of taking the oppositional forces of fashion and technical sportswear and combining them into a super luxury collection. It's quirky and fun but not überdramatic, and the fact that each season she works together with a different artist makes it even more special and exciting. Beeing Damien Hirst's wife, obviously she lives and breathes art, so this doesn't come as a surprise, but the way the collections turn out under these collaborations, with their unusal prints, intricate cuts and luxurious fabrics, is all the more beautiful. It's that I don't care, I'll do what I like attitude that I love, and that's how the collections turn out in the end. For her Fall 2012 collection she collaborated with New York based artist Fred Tomaselli on a series of prints and for Resort 2013, Gary Hume's floral canvases and pola bears were translated onto fabrics. Norman says, that in future she'll be focusing on less established artists. Well, I am quite certain looking forward to this!

2014 European Ryder Cup team to don ProQuip weatherwear

 

ProQuip will continue its long association with The Ryder Cup following its appointment as Preferred Supplier to The 2014 European Ryder Cup Team at Gleneagles, Scotland.

The Scottish golf weatherwear specialist has a rich heritage in the prestigious event and will design and supply its 20th Ryder Cup waterproof suit when the biennial match between Europe and the USA returns to the home of golf, Scotland, in two years' time.

The 2014 Ryder Cup will mark the 31st anniversary of ProQuip's involvement in the Ryder Cup.

But it hasn't always been one-sided - ProQuip was first selected to design rain suits for the 1983 USA Team, captained by Jack Nicklaus, at PGA National Golf Club, Florida.

Since then, ProQuip, famous for its innovative, lightweight waterproof-breathable performance fabrics, has been selected as the Preferred Supplier to six American Teams and 12 European Teams, making it the most popular golf weatherwear brand in Ryder Cup history.

This includes the new high-performance rain suit designed for José María Olazábal's European Team at Medinah Country Club, Chicago, Illinois, September 25-30, 2012.

ProQuip General Manager Russell Brooks said: "ProQuip is synonymous with the Ryder Cup, becoming famous for ultra-lightweight rain suits worn by the world's best players.

 

 

For more details please visit : 2014 European Ryder Cup team to don ProQuip weatherwear @ fire2fashion

Ethical Clothing Australia Accredits 27 New Brands

 Ethical Clothing Australia has reached a record number of ethically accredited Australian clothing and footwear businesses, having accredited 27 new brands and manufacturers since the beginning of July 2011.

The organisation has been encouraged by the number of businesses seeking accreditation, despite of the current difficult retail climate, and is seeing a diverse range of applications; from emerging designer such as So Stella, through to iconic brands like Akubra. This takes the total number of ethically accredited businesses to a record of 75.

The recent boost in the number of businesses applying for accreditation is due to several reasons, one of which is increased consumer awareness of ethical manufacturing and interest in supporting businesses that make their clothing and footwear ethically.

Research conducted by the Mobium Group in 2009 has also shown that there is a growing market for consumers who want sustainable and ethically produced products, and that the Australian market was worth $19 billion in 2009 and $27 billion in 2011.

Interestingly, and as a comparison, the food industry has also experienced an increase in consumer interest for ethically produced goods. Fairtrade recently reported that Australian consumers’ support of Fairtrade Certified products continues to grow, with sales rising almost 40% in 2011 on products such as coffee, chocolate and tea, as well as cotton. This represents more than triple the global increase amount of 12% for the same period.

 

For more details please visit Ethical Clothing Australia accredits 27 new brands :: @ fibre2fashion